See your business the way an investor will, before they do

A diagnostic for owner-led businesses that shows where you stand, what capital looks for, and what to fix first. Graded the way an investor will read it, so nothing catches you off guard.

Readiness summary Illustrative example

Overall grade

C

Not yet fundable, but fixable. 3 gaps to close first.

  • The business B−
  • The numbers C
  • The operation C+
  • The ask D

Graded on the analysis, not just the paperwork.

  • We’d been back and forth with our bank for months without really knowing why it kept stalling. The report spelled out what they’d want to see, we sorted those items, and the financing came through on the next pass.
    Owner, manufacturing
  • Honestly, we thought we were ready to raise. The read flagged 4 things we’d have been grilled on, so we fixed those first, and the conversations with lenders were a lot smoother after that.
    Owner, distribution
  • It’s basically the questions an investor was always going to ask, just early enough that we had solid answers ready. Made the whole raise far less nerve-wracking.
    Founder, services
  • The gap map turned a vague to-do list into a clear order of what to fix first. Instead of debating where we stood, the team just worked through it.
    Director, retail group
Readiness is not a checklist of documents. Owners grade themselves high. An investor does not grade the document they grade whether it holds up

From a rough score to an evidence-based grade

FinancialNow. Diagnostic workspace

Starting point

The Read

Foundational investor-readiness diagnostic

4 investor reads Live preview
The business 72%
The numbers 54%
The operation 62%
The ask 38%
Step 1 of 4

A report capital respects. A plan you can act on.

Your grade, the gaps behind it, and a clear order for what to fix next.

01

Where you stand

A clear grade for how the business holds up under investor analysis.

Illustrative preview

Overall readiness

C−
The business 68%
The numbers 41%
The operation 55%
The ask 30%

02

What holds you back

The key risks, grouped by root cause and priority.

  • Customer concentration Critical
  • Cash conversion High
  • Owner dependency High

03

What to fix first

An ordered action plan for reaching investor-grade.

  1. 1 Broaden the revenue base
  2. 2 Free the trapped cash
  3. 3 Reduce owner dependency

Illustrative preview — your report will reflect your actual results.

Choose the depth that fits the decision

Each advisory tier goes one level deeper. Price is given on request, after we understand your business and the decision in front of you.

Depth I

The Read

Where do I stand, and how far am I from fundable?

The foundational read of every dimension: your readiness grade, and the gaps that matter most.

For the owner who wants the honest grade and the top fixes.

Depth II

The Full Diagnostic

Can an investor price me?

Adds market and competitive position, deeper financial quality, and the operational and legal review, with a prioritised roadmap.

For the owner who is getting serious about a raise.

Coming soon
Depth III

The Deep Dive

Am I ready to go to market with no surprises?

Adds the deep, business-specific analysis and the value-creation lens, sequenced into a complete path to fundable.

For the owner going to market who wants to walk in with no surprises.

Coming soon

See your business the way an investor will, before they do

Tell us what decision is in front of you. We’ll recommend the scope and depth that fit.